In the fall of 2007, Retirement Living Television (RLTV) engaged Audacious Inquiry to help to build up the audience of its online health-related content by developing a web portal devoted exclusively to healthy aging. The portal would also benefit from the strengths of RLTV’s corporate siblings, Erickson Health, one of the largest geriatric practices in the country, and the Erickson Tribune, a weekly newspaper that often publishes stories on health-related topics.